Kettler (GB) Limited has announced plans to focus on a new range under the KETTLER brand name after over 15 years of marketing the royal garden brand of garden furniture and accessories.
Paul Bevington, Managing Director of Kettler GB said: “With support from retailers and based on the quality of the product we have been very successful. We have plans in place to do even more in 2012 and beyond when the focus will be on the KETTLER name.”
“All products manufactured by KETTLER will remain the same. And our external design and manufacturing partners will continue to work exclusively with us, so the trade can be assured of the same quality in terms of innovation, materials and production.”
Many new products will be on show for the first time at SOLEX.
Paul Bevington commented: “This year KETTLER celebrates 60 years in garden furniture and this move to sharpen our focus and identity gives us an exciting platform to do more to support the trade.
“New and existing customers can expect is the same quality of product and also several new items and designs to be unveiled at the show – just under the KETTLER name.”
In addition to the success the business enjoys in garden furniture, Kettler GB markets quality products covering home fitness equipment, bikes, wheeled toys, and table tennis tables – all under the KETTLER brand name.
With the closure of a business in Germany that was part of the KETTLER ‘group’ the intellectual property rights for the royal garden brand have been sold.
That brand name royal garden has been acquired by an unrelated Chinese company.
Paul Bevington again: “If retailers want to enjoy the quality of product and the excellent customer service that we have supplied for many years, then the name to look for is KETTLER.”